The five forces are all external, so you cannot control any of them. But, if you learn what they are and how they can affect your optimization efforts, you will be able to create a more effective strategy as well as set more realistic goals.
The Five Forces of Keyword Competition
“These are, after all, some of the challenges of search engine optimization (SEO) – no one (regardless of experience and knowledge) can predict the resources …”
http://searchenginewatch.com/article/2184205/The-Five-Forces-of-Keyword-Competition
The five forces are:
- Entrants
- Suppliers
- Buyers
- Substitutes
- Competition
Read The Five Competitive Forces, The Idea in Brief, by Michael E. Porter on Harvard Business Review…