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Create Effective SEO Strategy with Knowledge of The Five Forces of Keyword Competition

The five forces are all external, so you cannot control any of them. But, if you learn what they are and how they can affect your optimization efforts, you will be able to create a more effective strategy as well as set more realistic goals.

The Five Forces of Keyword Competition

“These are, after all, some of the challenges of search engine optimization (SEO) – no one (regardless of experience and knowledge) can predict the resources …”

The five forces are:

  • Entrants
  • Suppliers
  • Buyers
  • Substitutes
  • Competition

Read The Five Competitive Forces, The Idea in Brief, by Michael E. Porter on Harvard Business Review