The five forces are all external, so you cannot control any of them. But, if you learn what they are and how they can affect your optimization efforts, you will be able to create a more effective strategy as well as set more realistic goals. The Five Forces of Keyword Competition Search Engine Watch “These…
Google’s Panda and Penguin updates have changed the world of SEO, as we knew it. Read this Entrepeneur.com article for some ideas on avoiding a drop in your search engine rankings as a result of Google’s latest round of algorithm updates. You have nothing to fear, if you have already followed our recommendations to create…
Google’s personalization of search results can make it difficult to tell how your site is really performing. Using “Private Browsing” in Safari or Firefox and “Incognito” in Google Chrome will make sure that you are seeing the Rose-Colored Glasses view that Google will give you that will almost certainly look MUCH better than what the…
One question which should concern all internet marketers is — What are the search engines looking for? Search engines are based on computer logic, which sees information in text or numerical form, and has a hierarchical approach to font sizes, typefaces, and repetition of words or phrases. This article will give details about search engine…
This does not mean 10 years ago, or even 10 months ago – sometimes it can mean 10 minutes ago! A Website owner that knows everything there is to know about today’s Internet technology, who doesn’t keep up with the constant changes for even a few months, will be working with an ever increasing proportion…
This article is the second in a series of Spider Food / Search Engine Optimization / SEO articles. Your website should promote your business and your business should promote your website. Have you heard the story of what Wal-Mart did to Rubbermaid? It is a very good illustration of why you should not put all…